Post by account_disabled on Jan 1, 2024 3:59:49 GMT
Integral Ad Science (IAS), a global leader in verification, today announces the acquisition of leading programmatic transparency provider Amino Payments . The purchase reinforces IAS's commitment to offering the market the most complete technology in transparency in programmatic purchasing, which includes the Total Visibility tool that offers detailed information on the investment in digital media as well as the costs in each phase of the process. process. “Programmatic advertising continues to grow at a dizzying pace and with this acquisition we are bringing full transparency in the programmatic buying process to the digital industry as a whole,” says Lisa Utzschneider, CEO of IAS . “ With the acquisition of Amino Payments, at IAS we will be able to make the full potential of programmatic available to marketing specialists by allowing them the greatest effectiveness and profitability of their digital campaigns.
In April 2020 IAS and Amino Payments, whose brand is being retired from the market, partnered to co-launch Total Visibility . A tool, available worldwide, that offers advertisers economic information on Phone Number List impressions , as well as verification of media quality with which to optimize campaigns in real time. And with the acquisition announced today, IAS is accelerating its investments in transparency in programmatic purchasing. Total Visibility, which will be part of the IAS brand, thus helps advertisers determine the quality of media , by offering them relevant information on viewability metrics , brand safety and digital fraud, as well as the control of campaigns to optimize them at the same time.
Allow them to be directed towards the locations that are most profitable for the brands and guarantee the highest quality. On the other hand, it is estimated that Total Visibility can save up to 15% of the investment in programmatic buying - in the United States, according to eMarketer, advertisers will invest $79.61 billion in it in 2021 - by optimizing campaigns and directing them to the locations with the best impact based on the lowest available supply costs . “As more digital media buying transactions occur programmatically , the need for transparency will continue to be critical for advertisers,” says Will Luttrell, CEO of Amino Payments . “ Our team is delighted to join IAS, the leader in verification, in being able to offer a joint vision of unprecedented transparency in programmatic advertising .”
In April 2020 IAS and Amino Payments, whose brand is being retired from the market, partnered to co-launch Total Visibility . A tool, available worldwide, that offers advertisers economic information on Phone Number List impressions , as well as verification of media quality with which to optimize campaigns in real time. And with the acquisition announced today, IAS is accelerating its investments in transparency in programmatic purchasing. Total Visibility, which will be part of the IAS brand, thus helps advertisers determine the quality of media , by offering them relevant information on viewability metrics , brand safety and digital fraud, as well as the control of campaigns to optimize them at the same time.
Allow them to be directed towards the locations that are most profitable for the brands and guarantee the highest quality. On the other hand, it is estimated that Total Visibility can save up to 15% of the investment in programmatic buying - in the United States, according to eMarketer, advertisers will invest $79.61 billion in it in 2021 - by optimizing campaigns and directing them to the locations with the best impact based on the lowest available supply costs . “As more digital media buying transactions occur programmatically , the need for transparency will continue to be critical for advertisers,” says Will Luttrell, CEO of Amino Payments . “ Our team is delighted to join IAS, the leader in verification, in being able to offer a joint vision of unprecedented transparency in programmatic advertising .”