Post by account_disabled on Dec 28, 2023 11:22:19 GMT
For a moment, the SEO industry became hot because Google announced the implementation of a new algorithm . BERT, i.e. Bidirectional Encoder Representations from Transformers, was supposed to bring changes to search results. Have search results actually changed under the influence of BERT? What is the BERT algorithm? BERT is a continuation, or even a supplement, of RankBrain, i.e. artificial intelligence whose task is to better match websites to search queries entered in Google. BERT is an NLP system, i.e. Natural Language Processing, and its purpose is to give the search engine the ability to understand not only individual words in the query, but also the relationships between them, context, etc. Will it replace RankBrain? No, because RankBrain covers much more than just reading queries correctly. Until now, the search engine did not understand pronouns and, for example, the query "how to treat without antibiotics" was not clear to it. As a result, we often received search results for the query "how to treat with antibiotics" and the word "no" appeared with a strikethrough under the given search result. Similarly with words that, when placed next to each other, create a compound of words with a completely different meaning than each of these words separately. BERT is intended to eliminate such problems.
For now, however, it works for English and, according to WhatsApp Number List Google, it will change about 10% of search results . It is still being implemented for other languages. What has BERT changed in website visibility? If you're feverishly refreshing your page results in Senuto or SEMSTORM, you can relax. BERT will affect the visibility of pages, but only for long phrases. And this type of tools report the visibility of pages for short or easy-to-understand phrases, without nuances related to pronouns, context or phraseological compounds. How to prepare for the introduction of the BERT algorithm? Experts agree that in the case of the BERT algorithm, we cannot talk about any special preparations. On the contrary, thanks to this change you will finally be able to write freely , naturally, without using artificial phrases. Of course, time will tell us how it will be in practice. Agency experts visible about the BERT algorithm .
Michał Borzyszkowski, Senior Positioning Specialist - Technical Optimization Expert Visible Bert... the biggest update of the Google algorithm in several years and at the same time the least important for positioning. When announcing it, Google announced that it would affect as much as 10% of search results - this is more than Penguin or Panda, which greatly shook the industry. No wonder the SEO industry immediately went into panic mode, preparing for declines and additional work. But nothing like that happened - the predictions did not come true. There was no inheritance and no extra work. Bert has been moved in and life goes on with almost no one noticing him. Why didn't Bert influence SEO? To answer the question of why such a huge Google update did not affect positioning , you need to look at what it was intended to do. Both Penguin and Panda have changed the way robots evaluate a website. But Bert also changed the way Google evaluates a user's query entered into Google Search.
For now, however, it works for English and, according to WhatsApp Number List Google, it will change about 10% of search results . It is still being implemented for other languages. What has BERT changed in website visibility? If you're feverishly refreshing your page results in Senuto or SEMSTORM, you can relax. BERT will affect the visibility of pages, but only for long phrases. And this type of tools report the visibility of pages for short or easy-to-understand phrases, without nuances related to pronouns, context or phraseological compounds. How to prepare for the introduction of the BERT algorithm? Experts agree that in the case of the BERT algorithm, we cannot talk about any special preparations. On the contrary, thanks to this change you will finally be able to write freely , naturally, without using artificial phrases. Of course, time will tell us how it will be in practice. Agency experts visible about the BERT algorithm .
Michał Borzyszkowski, Senior Positioning Specialist - Technical Optimization Expert Visible Bert... the biggest update of the Google algorithm in several years and at the same time the least important for positioning. When announcing it, Google announced that it would affect as much as 10% of search results - this is more than Penguin or Panda, which greatly shook the industry. No wonder the SEO industry immediately went into panic mode, preparing for declines and additional work. But nothing like that happened - the predictions did not come true. There was no inheritance and no extra work. Bert has been moved in and life goes on with almost no one noticing him. Why didn't Bert influence SEO? To answer the question of why such a huge Google update did not affect positioning , you need to look at what it was intended to do. Both Penguin and Panda have changed the way robots evaluate a website. But Bert also changed the way Google evaluates a user's query entered into Google Search.