Post by mnnuman27 on Dec 5, 2023 8:24:40 GMT
If your goal is to attract potential customers Your target audience will be included in the consideration process. (Consideration) They interact with brands because they are aware of the problem. and saw that our brand had the opportunity to solve their problems or meet their needs At this stage, they leave comments, read reviews, and ask for recommendations. At this stage, you need to make sure that your video captures their attention. In this step, the focus is on measuring the results of View-through rate /Click-through rate : is the total number of views or the number of clicks to view the video divided by the number of impressions. It is a value that can indicate the percentage of interest in that video from the total number of video views. Watch time : The amount of time viewers watch the video. This will help you understand what content your audience likes. Therefore, it takes longer than usual to watch that video.
This is in contrast to videos that they click on and then abandon because they show their disinterest Phone Number List in the content. Source: s from the same sample image This step will consider the value. Click-through rate (number of video clicks/total video views) From the picture above, Click-through rate = so it can be easily explained that This video has 13.2% of the number of people who actually clicked to watch the video out of the total number of people who saw the video. But if this value is 0, it means that this video has no people clicking to watch even after seeing the video. There is also a Watch time value, which in the case of the picture quoted here (watch time(minutes)shows the number of people who watched the video for 1 minute, approximately 46,400 people. Both Click-through rate, View-through rate and Watch time are values that indicate whether viewers have begun to consider what we present through this video or not.
Yes. Decision or action (conversion) At this stage, your goals are in the decision-making process. It is the stage where the customer is close to purchasing something. So you need to make sure that this video will help you close the sale. At this stage, brands should focus on providing value. Highlight the unique benefits of the product. and make the audience imagine themselves using your product or service In this step, the focus is on measuring the results of Clicks : in this case it means Number of people who clicked on elements in the video This is usually the part that directs them to an external link. Such as your website or product page. The longer viewers watch your video, the more engaged they are with your content and the more likely they are to click. Calls : Measured by the number of calls to the company after watching the video. The higher the percentage of calls, the higher the interest of the video. Signups : Signups show your audience's interest in getting more information.
This is in contrast to videos that they click on and then abandon because they show their disinterest Phone Number List in the content. Source: s from the same sample image This step will consider the value. Click-through rate (number of video clicks/total video views) From the picture above, Click-through rate = so it can be easily explained that This video has 13.2% of the number of people who actually clicked to watch the video out of the total number of people who saw the video. But if this value is 0, it means that this video has no people clicking to watch even after seeing the video. There is also a Watch time value, which in the case of the picture quoted here (watch time(minutes)shows the number of people who watched the video for 1 minute, approximately 46,400 people. Both Click-through rate, View-through rate and Watch time are values that indicate whether viewers have begun to consider what we present through this video or not.
Yes. Decision or action (conversion) At this stage, your goals are in the decision-making process. It is the stage where the customer is close to purchasing something. So you need to make sure that this video will help you close the sale. At this stage, brands should focus on providing value. Highlight the unique benefits of the product. and make the audience imagine themselves using your product or service In this step, the focus is on measuring the results of Clicks : in this case it means Number of people who clicked on elements in the video This is usually the part that directs them to an external link. Such as your website or product page. The longer viewers watch your video, the more engaged they are with your content and the more likely they are to click. Calls : Measured by the number of calls to the company after watching the video. The higher the percentage of calls, the higher the interest of the video. Signups : Signups show your audience's interest in getting more information.