Post by bisal37 on Mar 12, 2024 7:31:07 GMT
For some time now we have been immersed in a media environment that offers us stimuli at all times. This feeling of being part of an information flow is amplified by mobile devices that accompany our day with pressing notifications from social media. This leads us to react immediately, constantly interacting with our social circle, which now also includes companies. But marketers still struggle to understand that the conversation is no longer as controllable as it once was. That we need to turn towards Real Time Marketing , with the risks it entails, but also with the opportunities it offers.
Real Time Marketing is an USA Phone Number approach to the market that leverages the company's ability to respond quickly to external events and stimuli This approach can be merely tactical and therefore exhaust itself in a series of unorganized response practices, or strategic. In this second case it starts from precise business objectives and requires organizational and technological measures. This would allow, according to a Golin Harris survey , to improve people's predisposition towards the brand and strengthen the other communication tools used. According to Altimeter, the situations that allow companies to exploit real time to their advantage can emerge from two trajectories: that of the predictability of the event and that of the type of company action.
Planned events that can be exploited proactively. This category includes events promoted by the company (product launches, press conferences, debates) or in which it participates as a sponsor (events, including television events). In this case the contents to be shared in the various network environments can be prepared in time. Then during the event, thanks to monitoring of the keywords linked to it, it will be possible to identify the opportunities offered by the conversations. The most famous case study is that of Oreo, which during the 2013 Super Bowl blackout, thanks to a team of 15 people, created and promoted the tweet “Without light? No problem.
Real Time Marketing is an USA Phone Number approach to the market that leverages the company's ability to respond quickly to external events and stimuli This approach can be merely tactical and therefore exhaust itself in a series of unorganized response practices, or strategic. In this second case it starts from precise business objectives and requires organizational and technological measures. This would allow, according to a Golin Harris survey , to improve people's predisposition towards the brand and strengthen the other communication tools used. According to Altimeter, the situations that allow companies to exploit real time to their advantage can emerge from two trajectories: that of the predictability of the event and that of the type of company action.
Planned events that can be exploited proactively. This category includes events promoted by the company (product launches, press conferences, debates) or in which it participates as a sponsor (events, including television events). In this case the contents to be shared in the various network environments can be prepared in time. Then during the event, thanks to monitoring of the keywords linked to it, it will be possible to identify the opportunities offered by the conversations. The most famous case study is that of Oreo, which during the 2013 Super Bowl blackout, thanks to a team of 15 people, created and promoted the tweet “Without light? No problem.